Sadia Asim

Sadia Asim is an experienced Quality Engineering Manager currently working at RetailNext since April 2023. Prior to this role, Sadia served as the Head of Quality Assurance at 10x Future Technologies from January 2021 to May 2023 and held the same title at Bloomberg LP from November 2012 to January 2021. Sadia has also worked as a Senior Mobile QA Consultant at Expedia and as a Mobile Test Lead at Google. Earlier career experiences include positions as a Software Test Engineer at O2 UK and a Quality Assurance Specialist at Nokia. Sadia holds a Master's degree in Information Security from UCL, completed in 2007.