Wouter Souffriau is currently the COO of RetailSonar, where they help retailers make data-driven decisions for location planning, performance, and geomarketing. Their previous experience includes co-founding dyNAVic and serving as a Project Engineer at Siemens. Wouter also worked as a Research Associate at KULeuven and KaHo Sint Lieven, where they prepared a PhD in Engineering focused on operations research. Their commitment to innovation is reflected in the AI-powered RetailSonar platform, designed to enhance decision-making in the retail sector.
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