Pascal Routhier

Pascal Routhier is a seasoned marketing professional with extensive experience across various roles in strategy and research. Currently serving as Partner and Head of Strategy at Rethink since April 2017, Pascal also acts as a Lecturer at HEC Montréal, teaching communication marketing at the undergraduate, master’s, and postgraduate levels. Previous experience includes positions as Strategy Director at Rethink, Strategic Planner at Cossette, and Founder of the marketing research firm BeSpoke, among others. Pascal has collaborated with notable brands such as Gaz Métro and Loto-Québec. Academically, Pascal holds a master's and bachelor's degree in Marketing from HEC Montréal, complemented by an exchange semester at the Norwegian School of Economics.