Vi la

Vi La is a seasoned strategist with a diverse background in brand and creative strategy, currently serving as a Senior Strategist at Rethink since January 2024. Previously, Vi held roles at McCann New York as Associate Director and Senior Brand Strategist, and at Noble People as Senior Creative Strategist, where Vi blended strategic and creative skills to bring ideas to life. Experience includes a strategic lead role for Venmo's Credit Card launch and managing strategic projects for Nickelodeon shows. Vi's early career involved internships at VMLY&R and Tierney, providing strategic insights for major clients such as Nestlé and Comcast. Vi holds a Bachelor of Arts in Advertising from Temple University and a Master's degree in Marketing Intelligence from Fordham Gabelli School of Business.