Reve was the largest lifestyle marketplace in the Nordics, offering a unified and simpler shopping experience across millions of products from a unique portfolio of leading fashion brands (H&M, Nelly, Asos, Gina Tricot, NA-KD, Vero Moda, Whyred, etc.). Reve was a direct-to-consumer marketplace in where brands got on-boarded to sell directly toconsumers with no integration, totally frictionless. Reve represented a paradigm shift for consumers ease and convenience, and redefined the commerce value chain by effortlessly putting brands directly with consumers.Reve was launched in 2014 by Andreas Wålm and Josep M. Nolla. It is based in Stockholm.In January 2018, Reve pivoted to a B2B model and launched distributed commerce platform, called "Reach", that enabled brands and retailers to sell beyond their own properties without any technical integration. Through Reach's purchase automation technology, brands could sell directly-to-consumers in surfaces such as:-Marketplaces-Display ads-Social media-Product listings-Price comparison sites-Content and blogs-Live video streams-Chat-bots-Voice devices-In-store PoSReve was acquired by Tipser in January 2020. Tipser is a leading European distributed commerce startup operating with a $50M+ valuation.

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