George B.

George B. is a Demand Generation Manager at causaLens, tasked with establishing a scalable demand generation function and enhancing SEO and website user experience. George's expertise encompasses Account-Based Marketing (ABM), digital marketing, email campaigns, social media, SEO, marketing operations, and paid advertising strategies. Previously, George held the role of Paid Media Manager for Twilio, managing multi-million-pound budgets and executing comprehensive media strategies. Additional experience includes positions at Gripped as a Marketing Account Manager, Founders Makers as a Junior Marketing Manager, TrueUp as a Junior Growth Executive, and Refinery Marketing Communications as an Account Executive. Educational background includes a BA (Hons) in Business Management from De Montfort University and a Mini MBA in Marketing from Marketing Week. George's commitment to professional development is further demonstrated through ongoing involvement with the Responsible AI Institute and participation in Causal AI conferences.