Lacey Weber is an experienced marketing professional with a strong focus on account-based marketing (ABM) and business development. Currently a member of RevGenius and serving as ABX Manager at Zone & Co, Lacey previously held the position of ABM Lead at Fortra from March 2021 to April 2024, where Lacey achieved significant sales adoption improvements and built a Community channel that contributed over $700K to the pipeline. As Marketing Operations Lead at Fortra, Lacey successfully relaunched ABM strategies, enhancing advertising efforts and doubling campaign engagement metrics in 2021. Earlier roles include Account Executive at Phase 3 Marketing and Communications and Business Development Manager at Robert Half, highlighting Lacey's expertise in research-driven prospecting and digital marketing strategies. Lacey holds dual Bachelor's degrees in Marketing and Entrepreneurship & Innovation from Minnesota State University, Mankato.
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