Rishabh Rastogi

Rishabh Rastogi is an experienced B2B SaaS marketing consultant, currently working independently to assist early-stage B2B SaaS teams in scaling revenue through AI-enabled go-to-market (GTM) systems and structured demand generation. In previous roles, Rishabh led the global marketing function at Merkle Science, driving revenue attributed to marketing from 0% to 32% within a year, and built demand generation strategies at Yellow.ai that contributed over $1M in ARR. Rishabh has held key marketing positions in various companies, achieving significant growth and establishing market leadership, and is actively involved in professional communities such as SaaS Alliance and APAC Marketers Roundtable. Rishabh holds an MBA in Marketing from the Institute of Rural Management Anand and additional degrees in Counseling Psychology and Business Administration.