Sam Hall

Sam Hall is an accomplished entrepreneur and co-founder with extensive experience in go-to-market strategies across various sectors. Currently, Sam leads ABM Answered, an incubator designed to assist Account Based Marketers, and Mixed Reality Rooms, which focuses on creating interactive video games for enhanced remote engagement. As the founder of Innovation Arm, Sam collaborates with top global brands to integrate technology into go-to-market initiatives. Additionally, Sam has held significant roles in various organizations, including member positions in OPUS, DGMG, RevGenius, and Pavilion, and served as the Head of Marketing for PushFar, a mentoring and career progression platform. Sam’s career also includes experience as a partner at Calico and co-creator and sales director at Thirsty Thoughts, a drinks innovation agency. Sam holds a Bachelor of Arts in Business Management with Accounting and Finance from the University of the West of England, complemented by A Levels and GCSEs from renowned educational institutions.