Sofija Drecun

Sofija Drecun is an accomplished professional with extensive experience in business development and marketing within the technology and cultural sectors. Currently serving as the Director of MarTech and Alliances and the Director of Business Development Operations at HTEC Group since December 2020, Sofija plays a pivotal role in driving digital transformation for global corporations and startups. Previous roles include key positions at VICERT, where contributions spanned strategy, marketing, and inside sales, as well as advisory roles at various organizations. Sofija is also the founder of ORUK, a nonprofit dedicated to empowering local artists. With a Master's degree in Cultural Policy and Management from Université Lumière Lyon 2 and ongoing doctoral studies at the University of Arts in Belgrade, Sofija combines practical expertise with a strong educational background in cultural management.