Derek Tucker

Derek Tucker, MBA has a diverse range of work experience in the field of digital marketing and demand generation. Derek is currently working at Revinate as the Senior Director of Demand Generation, responsible for driving pipeline growth and aligning sales and demand generation goals. Prior to this, they held the position of Director of Demand Generation at Revinate, where they scaled the pipeline and implemented operational infrastructure.

In addition to their roles at Revinate, Derek also worked as a Professor of Digital Marketing & CRM at Algonquin College of Applied Arts and Technology, where they taught various topics related to digital marketing and helped students develop comprehensive digital marketing plans for businesses.

Derek also has experience as the Head of Marketing at RLG | Realty Leads Generation, where they introduced full-funnel digital marketing strategies to the real estate industry. Derek focused on delivering insightful content at key stages of the customer journey to build trust and drive commitment.

Before their work at Revinate, Algonquin College, and RLG, Derek served as the Director of Marketing & eCommerce at Corel Corporation, where they managed multiple eCommerce websites and was responsible for a significant SaaS revenue line. Prior to Corel, they worked as the Director of Ecommerce at XS Cargo, where they successfully launched an eCommerce website for a retail chain.

Derek's early career includes a role as a Senior Manager of Ecommerce at Best Buy Canada, where they played a crucial role in the company's growth in online sales. Derek also worked at Future Shop (Pre-Best Buy takeover) as a Special Projects Manager in the IPG Marketing Department.

Overall, Derek Tucker, MBA has a wealth of experience in digital marketing, demand generation, and ecommerce across various industries.

Derek Tucker, MBA, obtained their MBA in HR & Finance from Saint Mary's University in 1999. Prior to that, they completed their BComm. in Marketing (Honors) from Dalhousie University in 1994. In addition to their academic degrees, Derek also holds various certifications in topics such as B2B Marketing, Google Analytics, Cold Calling, Account-Based Marketing, Lead Generation, Customer Experience, Inbound Marketing, Marketing Tools Automation, Salesforce Tips, Advanced Lead Generation, Email Marketing, Google Ads, Apple Search Ads, and HubSpot Sales Software. These certifications were obtained primarily through LinkedIn and HubSpot Academy, with some from Google Ads, Apple, Google, and Hootsuite.