Ashley Serotta

Ashley Serotta is an experienced senior executive, currently serving as Senior Director of Global IT Digital and Ecommerce at Revlon since December 2023, where leadership is provided for ecommerce and digital platforms across the company's brands globally. Prior experience includes a role as Senior Director of DTC Product at EBSCO Information Services, overseeing a comprehensive innovation team involved in launching ecommerce platforms and new business lines. At TripAdvisor, Ashley led product initiatives for Cruise Critic and Tripadvisor cruises, enhancing user experience and expanding revenue opportunities. Previous positions include Vice President roles at Living Proof and par8o, along with various senior leadership positions at Sermo and TripAdvisor, culminating in over two decades of expertise in ecommerce, product development, and digital marketing, complemented by a Bachelor's degree in Economics and Environmental Studies from Tufts University.