Beth Lucas is an experienced Brand Manager currently leading GWP and Promotions for Elizabeth Arden in the Pacific region at Revlon. Previously, Beth managed brand strategy and product launches at Manly Spirits Co. Distillery, overseeing various aspects including content creation, eCommerce development, and digital marketing. Beth's diverse background includes roles as a Digital Communications & Marketing Assistant at French Wine School, where skills in branding, web design, and market research were developed, as well as freelance work in digital design and copywriting across multiple industries. Earlier experiences at kikki.K involved customer service, visual merchandising, and team management. Beth holds a Bachelor's degree in Public Communication from the University of Technology Sydney and various certifications in creative fields.
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