Bernardo Zermeno

Bernardo Zermeno is a seasoned professional in brand and business development with extensive experience in marketing and strategic leadership. They served various roles at Grupo Bimbo from 2013 to 2015, including National Key Account Manager and Marketing Director, where they achieved significant milestones such as a 90% brand awareness for Bimbo in China. Additionally, Zermeno founded ZERTERA Planeación de Seguros y Finanzas S.C. in 2017, focusing on go-to-market strategies for consumer products and services. They hold an MBA from The University of Texas at Austin and have completed specialized training in negotiation and quality service.