Bobby White

Many qualities set Bobby White, Founder and CEO of RFG Advisory, apart from his peers. For Bobby, it is his ability and willingness to adapt to change and face it head-on. RFG was built from the ground up, torn down, and built again. In 2003, he founded RFG to better serve clients as an advisor and to empower independent advisors to be the CEO of their practice. In 2015, RFG had a significant innovation and digital transformation motivated by Bobby's commitment to get 1% better every day and determination to be an asset to his team, clients, family, and community.

With over two decades of experience in the wealth management industry as a Founder and CEO, and a Financial Advisor, Bobby has built a successful, multi-faceted career. Stemming from his ability to get comfortable being uncomfortable, Bobby firmly believes the very thing that sets RFG Advisory apart is how they adapt to change.

Under Bobby's leadership, RFG Advisory was named Best Places to Work for Financial Advisors in 2021 and 2022, and a Finalist for the InvestmentNews Innovation Awards 2021 and WealthManagement.com Non-Custodial RIA Support Platform in 2020 and 2021. In 2021, RFG Advisory also received two ThinkAdvisor LUMINARY Awards in Thought-Leadership and Education. Financial Times named RFG Advisory a Top 300 RIA out of 13,000 firms in 2020.

Bobby is the host of Become a Warrior Advisor Podcast with Dom Raso, a Veteran Navy SEAL and he's also the co-host for War Room Huddle, available on Apple Podcasts, Google, Spotify, and all major podcast platforms. These RFG Advisory podcasts and support programs are directed toward independent financial advisors who want to CRUSH EVERYTHING, and in Bobby's words, "Be the CEO of their practice, not the COO." Furthermore, Bobby was recently named to Industry Era's Top Ten Most Successful Chief Executive Officers for 2021 and recognized by Birmingham Business Journal for several years. His most recent work is published in WealthManagement.com's 2021 Mid-Year Outlook.

Bobby is a proud graduate of Auburn University, having earned a B.S. in Business Administration and Management. He enjoys traveling with his family, hunting big game, fishing, wing shooting, and trains as a civilian with former Navy SEALs.