Peter Daley

Managing Director at rFpro

Peter Daley is a highly experienced professional who has held various managing director roles in companies such as rFpro, Linde Material Handling UK, and Chemring Group PLC. With a background in engineering and business administration, Peter has demonstrated strong leadership skills in delivering financial results, transforming businesses, and managing international programmes. Peter has a proven track record of driving growth, improving business performance, and leading teams to success.

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Chelmsford, United Kingdom

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rFpro

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rFpro is a simulation environment for the automotive and motorsport industries. It is used for the development and testing of autonomous vehicles, ADAS, vehicle dynamics and human factor studies - essentially anything that involves driving a vehicle. rFpro’s automotive customers are the world’s largest car manufacturers, tier one suppliers and sensor developers. We enable them to simulate, test and validate new sensors, control systems and vehicle hardware systems. The top 10 OEMs that were early adopters of rFpro technology have already launched road cars which started their development, not on a test track, but in a virtual environment using rFpro. In motorsport we are the market leader of professional driver-in-the-loop simulator software - our customers are champions of every leading motorsport category. We maintain the largest library of digital road models (digital twins) including test tracks and race circuits for F1, NASCAR, WEC, IMSA, Indy, Formula E, Super-GT and Australian V8.