Sofia Vienny is a marketing sciences professional with extensive experience in managing and conducting research projects for clients in the US and Europe, particularly at R/GA since March 2021. Sofia has held various roles, including Senior Analyst and Manager, where expertise encompasses designing comprehensive research studies such as surveys and usability testing. Prior to R/GA, Sofia worked as a Political, Regulatory Risks & Strategic Affairs Analyst at Cefeidas Group and as a Research Assistant at Universidad Torcuato Di Tella, where involvement included a research project on the business sector's influence on public policies. Sofia's educational background includes a Master's degree in Applied Economics and a Bachelor's degree in International/Global Studies from Universidad Torcuato Di Tella, complemented by an exchange program at La Trobe University and an advanced certificate from Kaplan International College London.