Antony Adelaar

Antony Adelaar is a seasoned professional in product marketing and management, currently serving as a Product Marketing Specialist at RIB Software since March 2024, where involvement in a global programme management team aims to launch innovative solutions for the AEC sector. Prior to this role, Antony was the Head of Product Marketing at inQuba from November 2011 to April 2023, leading global marketing initiatives and Go-To-Market strategies for a B2B platform while fostering cross-functional collaboration. Antony also held various positions at inQuba, including Product Manager, Account Manager, and Senior Analyst, and previously worked as a Research Account Manager at Yellowwood Future Architects, focusing on digital research and project management. Additional experience includes working at Synovate in financial services and FMCG sectors, where relationship management and research presentation were key responsibilities, and an early career at WST as a Marketing Researcher. Antony's educational background includes a Bachelor of Commerce from the University of South Africa, along with advanced studies in project management and entrepreneurship at esteemed business schools.