Chris Coffing has extensive experience in sales management and leadership within the sports equipment industry. Since March 2012, Chris has held various positions at Riddell, culminating in the role of Director. Prior to this, Chris served in senior leadership roles at Diamond Sports from July 1999 to December 2011, including Sr. Vice President and Vice President of Sales. Chris also held the position of General Manager at Diamond Football Co. and served as SE Sales Manager at Riddell earlier in the career. The journey began with an entry-level position in inside sales at Douglas Protective Equipment from January 1989 to November 1994. Chris holds a degree from the University of Houston, earned from 1987 to 1990.
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