Rubén Soto is currently the General Manager at Ridder Group, specializing in greenhouse automation and management systems. They previously served as General Manager at Hortimax Mexico from 2016 to 2018 and spent 17 years as CMT Sales Manager at Netafim Mexico, where they developed automation lines in Mexico. Rubén also held a position in sales and technical support at Grupo Kuroda from 1992 to 1997. They earned a degree in Mechanical Engineering from Instituto Tecnológico de Culiacán between 1988 and 1992.
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