Inspiring cyclists with the tools, knowledge and support to train smarter and ride faster. We provide a holistic approach to improving performance within the Team Ride Harder community.

Ride Harder started in 2012 and initially focussed solely on bike fitting using the Retul 3D motion capture system. Since 2012 Rider Harder has improved the comfort, and performance of hundreds of riders.

Since 2015 Ride Harder has expanded to ensure there is an offer which is fit for purpose for all.  This includes 1:1 coaching and the Ride Harder Academy which is now into its 7th year and offers a group training package that has now seen hundreds of athletes improve their cycling through training smarter. 

In 2019 Ride Harder moved to the home of Factor Bikes in the UK. Supplying bike fitting services for their clients along with continuing to grow the client base of 1:1 and academy coaching. After 2 successful years with Factor the focus is now on growing the number of coached athletes. This allows them the best service with a personalised tailored plan to achieve their goals. 

Having been involved with the Mallorca 312 for a number of years it was awarded the “official training partner” for 2021/22. Throughout this period of time many athletes were coached to complete the challenging event through the academy and stand-alone training plans

Moving into 2023 there are many exciting plans on the horizon which will see the business grow further into Europe!

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