Ridestore was founded over a decade ago by two Swedish brothers. If we summarise the journey with one word, it would be "change." But one thing has stayed the same, our customer focus. Today we are empowering an e-commerce movement. It's not a job; it’s a connection.

“At Ridestore our customers are the bosses.”

How do we deepen the relationship with our customers while growing Ridestore? By keeping it simple. All parts of Ridestore are constructed to maximize the benefit for the most important people, the customers! This means we offer our own products to the customers, with no middlemen. We see it differently. The direct-to-the-consumer method is about improving all parts of the company by empowering the customers. Our customer feedback is our focus for future growth. 

By listening and working with our customers we have created two fast-growing snow brands in Europe and North America Dope Snow and Montec.

"Creating with your customers is the future of brands."

We design our work in line with our lifestyle. We have handcrafted a distributed workforce with over 80 passionate Ridestore teammates working from all over the world. For us, performance and execution rules. Location and work hours are secondary. And that’s the way we like it. If remote work is not your thing, don’t worry; we have a great HQ in Gothenburg, Sweden too. 

We stay connected with digital tools and meetups, and we’re able to make great products through our creative connections. The best ideas win, and the founders are simply one of us.

"The way we work is the way we live."

But we don’t take this for granted. To us, a dream team means that we all perform at our best, and we all help each other reach those levels. We create our dream roles so we can ride together as a team. 

Want to dig deeper? Visit ours about us page linked below.


Apparel & Fashion

E-Commerce

Retail

Ridestore

Ridestore's headquarters in Gothenburg, Sweden

This department focuses on enhancing customer satisfaction and engagement through effective service and support.

Customer Experience

The Marketing and Content Creation team at Ridestore is dedicated to engaging and empowering customers through strategic storytelling and innovative campaigns. This dynamic group focuses on crafting compelling content that highlights Ridestore’s unique products and ethos, enhancing customer relationships while driving brand awareness. By leveraging SEO strategies and digital marketing techniques, the team aims to create authentic connections with customers, ultimately contributing to the growth of Ridestore’s brands, Dope Snow and Montec.

Marketing and Content Creation

This department oversees the development and strategy of products from conception to market.

Product Management

The Creative and Design Team at Ridestore plays a pivotal role in shaping the aesthetics and functionality of the brand’s snow products. This team collaborates closely with customers to gather insights and feedback, ensuring that the designs reflect their needs and preferences. By merging creativity with customer-focused strategies, they empower the company's growth and enhance the overall shopping experience, reinforcing Ridestore’s commitment to a direct-to-consumer model.

Creative and Design Team

The Engineering Team at Ridestore is responsible for developing and maintaining the technical infrastructure that powers the company's e-commerce platform. This team of skilled professionals, including a Tech Lead, Senior Software Engineer, and Full Stack Engineer, collaborates closely to create innovative solutions that enhance the customer experience and streamline operations. By leveraging customer feedback and cutting-edge technology, they ensure that Ridestore remains at the forefront of the direct-to-consumer movement, ultimately driving growth and fostering deeper connections with customers.

Engineering Team

The Leadership Team at Ridestore is responsible for setting the strategic vision and direction of the company, ensuring alignment with customer-centric values. Comprising the CEO, CMO, and CFO, this team drives growth through innovative marketing initiatives, financial management, and fostering a culture of collaboration. They prioritize customer feedback to enhance the offering of Ridestore's brands, guiding the organization in its mission to create impactful connections with its community.

People (3)

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Other teams

Marketing and Content Creation

Product Management

Creative and Design Team

Engineering Team

Leadership Team