Laura Ries is a globally recognized branding strategist and bestselling author, known for her expertise in positioning strategy. They began their career as an Assistant Account Executive at TBWA Advertising, where they managed account planning for Evian and Woolite from 1993 to 1994. From 1994 to 2022, Ries served as the President of RIES | Positioning Strategy & Consulting and currently holds the title of Chairwoman at the same firm. Ries earned a degree in Communications Radio/TV/Film from Northwestern University between 1989 and 1993.
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