Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.

Sports

Right Formula

Right Formula's headquarters in London, United Kingdom

Robin Fenwick

Paul G.

Jess Hayes

Ashlee Huffman

This department focuses on managing client relationships and driving sales growth through effective account strategies and support.

Account Management

The Accounts Management team at Right Formula is responsible for managing and nurturing client relationships, ensuring that sports and entertainment sponsorships deliver impactful results. This team works closely with clients to understand their strategic objectives, developing and executing partnership activation plans to maximize ROI. They serve as the primary point of contact, coordinating between internal teams and external stakeholders to ensure seamless project execution and client satisfaction.

Accounts Management

This department focuses on developing and implementing strategies to enhance commercial operations and drive growth.

Commercial Strategy

The Communications Team at Right Formula is responsible for developing and executing strategic communication plans that enhance the visibility and reputation of both the agency and its clients. This includes crafting compelling narratives, managing media relations, overseeing social media strategy, and ensuring consistent messaging across all platforms to effectively promote sports sponsorships and partnerships.

Communications Team

This department manages employee relations, recruitment, training, and compliance with labor laws.

Human Resources

This department creates visual content and design solutions to support various projects and branding efforts.

Right Formula

Org chart

Teams

Account Management

Accounts Management

Commercial Strategy

Communications Team

Human Resources

Design Services

Offices

Right Formula

Org chart

Teams

Account Management

Accounts Management

Commercial Strategy

Communications Team

Human Resources

Design Services

Offices

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