Justin Gorrell

Justin Gorrell is an experienced marketing professional with a strong background in growth marketing and strategy. Currently serving as a Principal at Right Side Up since August 2023, Justin focuses on partnering with marketing and executive leaders to establish growth goals and build specialized marketing teams. Previously, Justin held the role of Head of Growth Marketing at Coinbase, where leadership was provided for the global Growth Marketing function. Justin's extensive career also includes consulting for notable companies such as DoorDash and Kabbage, as well as positions in performance marketing at NerdWallet, head of marketing at Estate Assist, product marketing manager at Bright, and various marketing roles at Game Theory, LLC, PlayPhone, and EatCU.com, which Justin co-founded. Justin's academic background includes a BS in Psychology from the University of Illinois Urbana-Champaign.