Right Side Up
Justin Gorrell is an experienced marketing professional with a strong background in growth marketing and strategy. Currently serving as a Principal at Right Side Up since August 2023, Justin focuses on partnering with marketing and executive leaders to establish growth goals and build specialized marketing teams. Previously, Justin held the role of Head of Growth Marketing at Coinbase, where leadership was provided for the global Growth Marketing function. Justin's extensive career also includes consulting for notable companies such as DoorDash and Kabbage, as well as positions in performance marketing at NerdWallet, head of marketing at Estate Assist, product marketing manager at Bright, and various marketing roles at Game Theory, LLC, PlayPhone, and EatCU.com, which Justin co-founded. Justin's academic background includes a BS in Psychology from the University of Illinois Urbana-Champaign.
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Right Side Up
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Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. We’re marketers-in-residence (MIRs) with deep in-house experience, serious strategic skills, and executional expertise. We’re here to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we're the marketing team we would have hired when we were in-house. Strategic. Creative. With poachable talent. And total transparency.