Kassy Edwards

Kassy Edwards is a seasoned marketing professional with extensive experience in customer retention and e-commerce strategy, currently serving as a consultant at Right Side Up since August 2023. Prior roles include Director of E-commerce and Retention at Boarderie and Head of CRM & Retention at Ana Luisa. Kassy has held senior positions at Sweaty Betty, contributing to global CRM initiatives, and has experience as a Marketing Strategist at Alchemy Worx. Earlier career roles involved digital marketing at Elements Brands and Logical Position, where Kassy developed and managed cross-platform campaigns and optimized online performance. Kassy's academic background includes a Bachelor of Arts in Music Performance from the University of North Carolina at Chapel Hill and completion of a Data Analytics Bootcamp at Trilogy School.