Right Side Up
Kyle Sherin is an accomplished marketing professional with extensive experience in project strategy and growth marketing. Currently serving as Head of Project Strategy at Right Side Up since March 2021, Kyle has previously held positions including Director of Performance & Growth Marketing at Allbirds, Senior Manager of Global Digital Partnerships at Netflix, and roles at Nanigans and SCVNGR. Kyle's expertise encompasses developing and executing marketing strategies, managing teams, and fostering key partnerships to drive customer acquisition and growth across multiple regions. Educational achievements include a B.S. in Hospitality Administration from the Isenberg School of Management at UMass Amherst and an MBA in International Business from Suffolk University.
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Right Side Up
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Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. We’re marketers-in-residence (MIRs) with deep in-house experience, serious strategic skills, and executional expertise. We’re here to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we're the marketing team we would have hired when we were in-house. Strategic. Creative. With poachable talent. And total transparency.