Lena Simao

Lena Simao is the founder of Eigenwijs and serves as the Chief Play, Coffee & Food Experience, known for creating Belgium's first Izy Coffee Corner. They have held significant roles including Chief Marketing Officer at SwiftSkills and Head of Product & Quality Trainer at i.am.klean, where they focused on community management and social media strategies. Previously, Lena worked as an artistry trainer and guide for The Estée Lauder Companies Inc., overseeing marketing and training for multiple beauty brands. They are currently a freelance makeup stylist at PRETTY GREAT by Lena while pursuing studies in Portuguese language and literature at CVO Jette.