Azucena Orbegoso

Azucena Orbegoso has extensive experience in CRM and project management, currently serving as Gestor CRM Salesforce: Postventa at Rimac Seguros y Reaseguros since June 2011. Key achievements include managing budget control for the CRM department and overseeing the implementation of an omnichannel vehicle renewal flow, which achieved a 10% reduction in confirmation calls. Previous roles at Rimac include Gestor de CRM Comercial, where an SAP C4C CRM system was implemented, improving advisor loyalty plan efficiency by 50%, and Gestor de Transformación y Mejora Continua, leading projects such as the SharePoint Intranet and E-Learning modules. Experience also includes positions at Belcorp as an Analista Integral and at AVANCES TECNOLOGICOS SRL as an Analista Ebusiness, focusing on project management and IT business strategies. Azucena holds an MBA and a Master's in Marketing and Commercial Management, as well as a degree in Systems Engineering from the National University of Engineering.