Rosario Alcedo

Rosario Alcedo is an experienced professional in digital transformation, advanced analytics, and marketing with a strong background in statistical engineering, holding an MBA and a Master's in Business Analytics & Data Management. They have held key roles at Banco de Crédito BCP, where they developed predictive models and managed client segmentation, as well as Rimac Seguros y Reaseguros, where they served as Vice President of Growth Digital & Pricing. Rosario’s educational background includes ongoing studies in digital strategy and design thinking from institutions like Harvard Business School and UTEC. With a solid expertise in market research, analytics, and customer management, Rosario continues to drive innovation in the financial sector.