Vera Lucía Díaz Cordero

Vera Lucía Díaz Cordero is a skilled professional with extensive experience in the insurance and financial sectors. Currently serving as a Senior Business Specialist at Banco de Crédito BCP since May 2025, Vera has also held the position of Growth Hacker - Salud Individual at Rimac Seguros y Reaseguros since November 2021. In this role, responsibilities include managing paid media strategies on platforms such as Meta Ads, Google Ads, and TikTok Ads, as well as deploying A/B tests to optimize acquisition costs. Additional experience includes roles in product analysis and commercial strategy, where Vera has designed health plans and initiatives to enhance sales across various channels. Previous positions at Corredores de Seguros Falabella Perú and Maverick Peru Headhunters & Outplacement further showcase Vera's capabilities in product management and business analysis. Vera holds a degree from Universidad del Pacífico, completed in July 2021.