What started in 1969 as a vision or ‘Search’ of two friends has grown into a philosophy and way of life for surfers and boardsport enthusiasts worldwide. Rip Curl remains committed to the mission of being regarded as the Ultimate Surfing Company in all that we do. Now designing, producing, and distributing a variety of innovative products in more than 60 countries worldwide, Rip Curl takes pride in our world-class roster of surfers and the simple objective to Live The Search.

Apparel & Fashion

Retail

Rip Curl

Rip Curl's headquarters in Torquay, Australia

This department focuses on evaluating and improving system processes and functionality.

Systems Analysis

This department is responsible for driving revenue through the sale of products and services, managing customer relationships, and supporting sales activities.

Sales Department

The Marketing and Ecommerce team at Rip Curl is responsible for promoting the brand’s mission and products through diverse digital and traditional marketing channels, as well as optimizing online sales and customer experience on Rip Curl’s ecommerce platforms. This team works collaboratively to manage marketing campaigns, partnerships, events, and the overall brand strategy to ensure Rip Curl maintains its position as the ultimate surfing company globally.

Marketing and Ecommerce

This department oversees the management and optimization of retail activities and staff to enhance customer experience and drive sales.

Retail Operations

The Human Resources team at Rip Curl is responsible for managing employee-related processes and initiatives to ensure a productive and supportive work environment. This includes overseeing recruitment, training and development, employee relations, payroll, and compliance with labor laws. The team also focuses on fostering a positive company culture that aligns with Rip Curl's mission and values.

Human Resources

This department focuses on visual design, branding, and creative direction to develop engaging content and graphics.

Creative Services

The Leadership Team at Rip Curl orchestrates the strategic direction and operational excellence of the company, ensuring alignment with its mission to be the Ultimate Surfing Company. Comprising top executives from various functions like sales, finance, design, marketing, and regional leadership, the team collaborates to drive global growth, innovation, and brand integrity across all market segments.

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Other teams

Sales Department

Marketing and Ecommerce

Retail Operations

Human Resources

Creative Services

Leadership Team