Eric Russell is a seasoned sales executive with expertise in the food and beverage industry, currently serving as Sr. Director of Sales at Rip Van since 2024. They previously held positions at Clif Bar & Company, where they developed significant marketing strategies and led national sales teams, generating over $100 million in revenue. As a private consultant from 2023 to 2024, they supported multiple companies in implementing actionable sales strategies for profitable growth. Eric holds a BA in East Asian Languages & Cultures and a BS in Business/Marketing from the University of Southern California and is a dedicated multisport athlete with a strong appreciation for the outdoors.
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