Rip Van is revolutionizing the sweet snack industry by offering snacks with 50-80% less sugar than leading brands. This allows people to enjoy their favorite snacks while maintaining a healthier diet and reducing the harmful effects of refined sugar.

Over the last 7 years, Rip Van has developed the food technology, namely the doughs, fillings, and coatings, to invent any type of low sugar sweet snack.

Refined sugar has been linked to numerous health problems, such as obesity, type 2 diabetes, heart disease, and inflammation. By providing a solution to this problem through our delicious low sugar snacks, Rip Van is making a positive impact on public health.

Initially, Rip Van is addressing the $8 billion cookie industry, a market that has an addressable reduction of 16.8 billion grams of sugar.

Rip Van

This department is responsible for ensuring product quality and compliance through systematic testing and evaluation processes.

Quality Assurance

The Sales Team at Rip Van is responsible for driving revenue growth and expanding market reach for the company's low-sugar sweet snacks. Their tasks include managing sales operations, developing and maintaining relationships with national and regional food service providers, convenience stores, and alternative sales channels. They strategize and execute sales plans, manage key accounts, and ensure the successful delivery of Rip Van's innovative products to a wider audience, ultimately supporting the company's mission to provide healthier snack options.

Sales Team

The Managers Team at Rip Van oversees critical operational functions to ensure the company runs smoothly and efficiently. The 'Manager, Co-manufacturing' coordinates with production partners to maintain quality and scale. The 'Demand Planning Manager' forecasts product demand to align supply chain and production. The 'HR Manager' focuses on recruiting, training, and employee welfare. The 'Trade Promotion Manager' strategizes and executes promotions to boost sales and market presence, while the 'Procurement Manager' handles sourcing and purchasing of ingredients and materials needed for production.

Managers Team

This department manages financial reporting, accounting, and accounts receivable processes.

Finance Department

This department focuses on optimizing sales processes and enhancing customer service efficiency.

Sales and Customer Operations

This department focuses on creating and managing visual design assets, including packaging and branding materials.

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Sales Team

Managers Team

Finance Department

Sales and Customer Operations

Design Services