At Ripe we’re changing the way people buy insurance. We’re a trailblazing InsurTech business with a fresh approach. 

Our ethos is all about making insurance easy-to-buy, simple-to-understand, jargon-free and excellent value. We’ve applied this to our rapidly expanding portfolio of insurance products, ranging from golf to boats to drones to valuables.

Unlike other insurers we don’t believe in pre-packaged bundles. Our customers can build their policies based on the cover they need. This makes our insurance quick-to-buy, easy-to-understand and most importantly, more competitive than most other insurance providers. In fact, we’re so confident we also offer a Lowest Price Guarantee.

This approach has meant that in the past two decades we’ve grown to become one of the leading niche insurance providers in the UK. Over 180,000 policyholders have already chosen to buy insurance the Ripe way and with many more new products in the pipeline, it's only a matter of time before Ripe becomes a recognised household name in the niche insurance space. 


Insurance

Ripe Thinking Limited

Paul Williams

John Woosey

Rob Styring

Andrew Harrington

The Product Development and Analysis team at Ripe Thinking Limited is responsible for creating and refining our diverse portfolio of niche insurance products. Leveraging data-driven insights and market analysis, they drive innovation to ensure our product offerings are competitive, easy-to-understand, and tailored to meet the unique needs of our customers. This team collaborates to underwrite policies effectively, optimize business strategies, and maintain Ripe's ethos of delivering exceptional value and customer-centric insurance solutions.

Product Development and Analysis

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