Laura Chaibi is a senior executive specializing in TV streaming ad marketing and insights, with extensive international experience across various media and advertising sectors. They have held prominent roles at Roku Inc. and the Institute of Practitioners in Advertising, where they currently serve as an International Editor and Tutor for Global Marketing Effectiveness Training. A founding member of numerous industry initiatives, Laura is renowned for their expertise in audience measurement and advertising effectiveness, having made significant contributions to shaping media strategies in dynamic environments. Currently, they are also a Board Member of Women In Research and Rise, advocating for gender diversity in the media and technology sectors.
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