Canned Soft Drinks Factory was established in 1973 as part of Al Jabr Holding Group. We offer popular brands such as Rita, Bluna, and Limonita, and operate a modern filling plant in Al Hasa with three main production lines.  Our focus is on creating innovative products that meet the expectations of the youth and provide high-quality beverages that enhance consumers' daily lives. We are committed to our core values of diversity, adaptability, and perseverance, which has made us one of the leading soft drink producers in KSA and the region.

Rita Arabia

This department manages marketing strategies and operations to enhance brand presence and drive sales.

Marketing Operations

This department focuses on driving revenue through customer acquisition and relationship management.

Sales Department

This department is responsible for overseeing sales operations and driving revenue growth across various regions.

Sales Management

This department manages the sourcing of goods and services and oversees the logistics and distribution processes.

Procurement and Supply Chain

This department manages tax obligations and financial accounting related to zakat.

Tax and Accounting

This department manages employee relations, recruitment, and organizational development.

Rita Arabia

Org chart

Teams

Marketing Operations

Sales Department

Sales Management

Procurement and Supply Chain

Tax and Accounting

Human Resources

Offices

Rita Arabia

Org chart

Teams

Marketing Operations

Sales Department

Sales Management

Procurement and Supply Chain

Tax and Accounting

Human Resources

Offices

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