I've spent 20 years helping B2B businesses turn underperforming assets into commercial outcomes. I'll tell you what's actually holding you back, not what you want to hear.

I'm typically brought in by founders and senior leaders to advise on the product challenges that matter most to scaling B2B businesses.

Data assets that aren't monetising
-You have data and IP, but revenue isn't following. You've invested in building, but the products aren't gaining traction with customers or aren't generating the returns the business expected.
-The root cause is almost always the same: the roadmap was built around what the business has, not the market problems that real customers will pay to fix. 
-I help you identify what's actually worth building, validate demand before you over-invest, and structure it in a way that generates sustainable revenue.

A product function struggling to keep up with growth
-Scaling companies hit a predictable wall: the informal setup that worked at 30 people breaks at 150. Roadmaps fill up but commercial impact stalls. Decisions slow down and friction grows between product, engineering and commercial teams.
-The problem is rarely the people. It's that the operating model never grew with the business.
-I help you redesign how product decisions get made, align the function with commercial outcomes, and build a structure that scales without losing speed.

AI initiatives with low adoption and unclear ROI
-You've invested in AI. There are pilots, tools, maybe even internal launches. But adoption is inconsistent, workflows haven't really changed, and the benefits aren't materialising as fast as expected.
-This is almost always a product problem, not a technical one. Internal AI tools are still products, and they fail for the same reasons as any other product.
-I help you re-anchor initiatives around real user problems, redesign workflows rather than just tools, and recover the value that gets lost between idea and adoption.

Ritchie Product Advisory

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Ritchie Product Advisory

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