Riterz
Martin Asher's work experience includes roles as Chief Operating Officer (COO) at Riterz and Provectus Algae. At Provectus Algae, they also served as the Head of Strategic Development, where they led capital raising campaigns and developed marketing and communications plans. Before that, Martin was the Founder and Chief Operating Officer (COO) of Lex Exchange, a digital asset exchange, and the Founder and Managing Director of Lexium Capital, a foreign exchange focused managed discretionary account offering. Martin also has experience as a private trader and market analyst, a senior account manager at Forex Capital Trading, and a corporate FX advisor at Travelex Global Business Payments. Martin has a diverse background in finance, technology, and strategic development.
Martin Asher attended St Andrew's Cathedral School Sydney from 1999 to 2001, where they completed their Year 12 studies and obtained their Higher School Certificate (HSC). Martin then pursued further education at the International Institute of Business and Technology Australia from 2010 to 2012, earning a Diploma in Financial Services (FP) with a specialization in Financial Services. In 2011, they also obtained an RG146 in Foreign Exchange certification from RG 146 Training. Additionally, Martin holds an RG146 certification, although the institution and specific details regarding its completion are unknown.
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Riterz
Riterz is an innovative software platform transforming how organisation’s commercialise their media channels and manage their sponsorship bookings. Developed in partnership with Zitcha, one of the world’s fastest-growing retail media companies, Riterz equips organisations with the necessary tools to leverage their most precious asset – their audience. The platform enables organisations’ sponsors a seamless process to conveniently book sponsorship packages and advertising campaigns across an organisation’s internal and external channels. From website and emails to social media posts, webinars, events, and more. Uniquely, and where Riterz truly gets revolutionary, the Riterz platform also provides the opportunity for sponsors to book their sponsored ads on major channels including: Facebook, Google, YouTube, and LinkedIn. These are not just ordinary posts but targeted ads served exclusively to a segmented audience within the organisation’s network. This entire process is managed under the trusted banner of the organisation, through the Riterz platform. This refined approach is world-first and allows for absolute precision in advertising. Enabling sponsors to effectively connect ONLY with the audiences they are interested in reaching. More than just a software platform; Riterz is a transformative solution that is reshaping the digital advertising landscape for the better.