Cassidy Pearson

Cassidy Pearson is a Strategic Account Manager at Rithum since June 2024, bringing a wealth of experience in digital marketing and project management. Prior roles include Digital Marketing Manager at Social Style House, where Cassidy managed multi-channel campaigns and advertising budgets across platforms such as Google and Meta. As a self-employed digital marketing manager from 2020 to 2022, Cassidy developed effective SEO strategies for a cannabis distribution brand, achieving top search rankings and securing significant contracts. Cassidy also held positions as Marketing Manager at TravelPerks Dream Vacations, overseeing marketing material distribution for major travel brands, and Social Media Project Manager at Beach Brella. Early career experiences at SEPHORA included roles as Operations Consultant, Color Specialist, and Cashier. Cassidy holds a Bachelor of Science in Marketing from the University of Utah's David Eccles School of Business.