Dylan Baker

Dylan Baker is an experienced professional in sports marketing and account strategy, currently serving as an Account Strategy Manager at Rithum since January 2022, where responsibilities include creating and managing e-commerce advertising strategies and analyzing data for strategic decision-making. As the Owner and Founder of Shank City Volleyball since October 2022, Dylan also has a history of leadership in sports marketing at Duke University as an Associate Director, focusing on digital metrics and targeted email campaigns. Previous roles include Assistant Director for Marketing and Promotions at Virginia Commonwealth University, where notable achievements include a significant increase in soccer season ticket sales and successful execution of a marketing plan leading to record attendance for women's basketball. Dylan's career also encompasses positions in athletics marketing at UW-Green Bay and early internships in communications and promotions with various sports organizations. Dylan holds a Master of Sport Leadership from Virginia Commonwealth University and a Bachelor of Business Administration in Sport Management and Leadership from Viterbo University.