Max Mullinix is an accomplished sales professional with extensive experience in the eCommerce sector. Currently serving as an Enterprise Account Executive at Rithum since November 2025, Max plays a key role in guiding brands, suppliers, and retailers in navigating the evolving digital landscape. Prior to this role, Max held positions such as Regional Vice President of Sales at Pear Commerce and Associate Vice President of Sales at SmartCommerce, where efforts focused on revenue growth and developing strategic brand partnerships. Max's career also includes a tenure as CEO/Owner of MusicMax, overseeing enterprise sales and program management for fine arts programs. Additionally, experience with ChannelAdvisor—now Rithum—highlighted Max's expertise in engaging enterprise clients and crafting tailored eCommerce solutions. Max holds a degree from Jacksonville State University, earned between 1999 and 2003.
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