WB

Wouter Brackel

Head of Digital Product Rituals.com a.i.

Wouter Brackel is a strategic digital product and AI UX leader with over 15 years of experience in transforming user insights into actionable strategies. They have held significant roles, including UX/CX Manager at de Bijenkorf and Global UX Manager at Accell Group, where they focused on creating customer-centric designs and enhancing omnichannel experiences. Wouter co-founded multiple ventures such as Levaleva and SWYF, contributing to notable awards in the e-commerce sector. Currently, they are engaged as a Digital Product & UX strategist at wouter.design and freelance UX Designer, while also taking on leadership roles at Rituals and Jumbo Group.

Location

Amsterdam, Netherlands

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