Danique Wagemaker

Co-founder, Consulting Director, And CMO at Riverflex

Danique Wagemaker has a diverse and extensive work experience. Danique currently works as a Consulting Director at Riverflex since September 2020. Prior to that, they were at DigIQ Consulting from June 2018 to September 2020, where they held the roles of Engagement Lead and Founder and Director. During their time at DigIQ, they focused on developing and implementing digital strategy and transformation initiatives in the retail, fashion, and FMCG industries.

Before joining DigIQ, Danique worked at Deloitte Digital from September 2014 to August 2018. There, they held various roles including Manager, Digital Strategy & Advisory, Senior Consultant, Digital Strategy & Advisory, Consultant, Digital Strategy & Advisory, and Business Analyst, Digital Strategy & Advisory. Danique worked on projects involving global FMCG players, leading retailers, and technology companies, where they provided expertise in digital analytics, IT strategy, and organizational transformation.

Danique's career also includes a role at Google, where they worked as an Agency Account Strategist and Associate Account Strategist. In these positions, they advised SMBs on their online advertising strategies, specializing in Google Adwords, Shopping, Youtube, and Google Analytics.

Danique began their career as a Student Consultant at APL Logistics, where they focused on improving operational control over ocean freight import processes. Danique also worked as a Student Consultant at the Royal Netherlands Navy, conducting research on the facilities department and making recommendations for organizational change.

Danique's experience also includes a role as a Marketing Manager at the Netherlands-Thai Chamber of Commerce (NTCC), where they handled PR and trade promotion for various Dutch companies in Thailand.

Overall, Danique Wagemaker has extensive experience in digital strategy, transformation, and consulting, working with a wide range of industries and clients.

Danique Wagemaker has a diverse and extensive education history. Danique began their academic journey in 2001 at RSG Enkhuizen, where they studied Business & Management and earned a College degree in 2006. Danique then pursued a Bachelor of Science degree in International Business & Management at the University of Groningen from 2006 to 2010.

In 2009, Danique enrolled at Koç University, where they furthered their studies in International Business & Management and graduated with a BSc degree in 2010. Danique then attended Erasmus University Rotterdam from 2011 to 2013 and completed a Master of Science (MSc) in International Management.

During their time at Erasmus University, Danique pursued an additional program known as the CEMS MIM, which was in collaboration with the Vienna University of Economics & Business (WU). Danique participated in this program from 2011 to 2013, gaining a second MSc degree from Erasmus University Rotterdam and WU.

Apart from their formal education, Danique has also acquired several certifications. These include the Masterclass branding & positionering from SRM in October 2018 and the Digital Marketing Level 1 & 2 Credential from General Assembly in June 2018. Danique additionally obtained the Anaplan Model Builder certification from Anaplan in September 2016 and the Prince2 certification from APMG International in August 2016.

In the field of analytics and marketing, Danique completed several training programs. Danique obtained the Ad Hoc Analytics - User Training certification, Marketing Reports & Analytics - Advanced Features & Tools Training certification, and Marketing Reports & Analytics User Training certification from Adobe in January 2015. In October 2014, they received certifications in various areas, including DoubleClick AdX for Buyers Fundamentals, DoubleClick Bid Manager Fundamentals, DoubleClick Campaign Manager Fundamentals, DoubleClick Rich Media Fundamentals, DoubleClick Search Fundamentals, and Google Analytics Premium Certified.

Furthermore, Danique attained the HTML 5 Studio Certified, Studio Certified in Flash, Advanced Display, and Advertising Fundamentals certifications from DoubleClick in October 2014. Danique also acquired the Google Analytics Certified Partner certification from Google in October 2014.

Overall, Danique Wagemaker has a solid background in business management and international studies with additional expertise in branding, marketing, and analytics through their educational and certification experiences.

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