John Tay is an experienced marketing professional with a focus on digital advertising and strategy. From 2019 to 2022, John served as a Meta Ads Educator and Curriculum Designer at Equinet Academy, where curriculum development for over 1,000 marketers was a highlight. Previously, John held roles at Gifts Less Ordinary and Codigo - The Mobile App Company as a Digital Marketing Executive and Consultant. As Marketing Lead at Imaginary Ones from 2022 to 2024, John directed go-to-market strategies including global partnerships with brands like Samsung and Hasbro. In the role of Performance Marketing Lead at Secret Hideout, John successfully managed campaigns with a significant annual ad spend. Currently, John is the AI Marketing Manager at Riverside and an AI Marketing Strategist at 10xPlaybooks, focusing on creating tactical AI systems for marketers. John's academic background includes a Bachelor of Engineering (Honors) from Nanyang Technological University Singapore.
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