Mareike Hoekman is an experienced marketing professional currently serving as the Brand Lead at Riverty since October 2022, where efforts focus on transforming the company from a B2B outsourcing provider to a B2B2C and D2C player in the fintech space. Prior to this role, Mareike led brand management at Arvato Financial Solutions, driving the corporate brand strategy during its transition to Riverty and successfully establishing a Brand Marketing team. With a career that includes multiple positions in international marketing and brand management across various companies, Mareike has demonstrated expertise in umbrella brand establishment, strategic communication, and design consistency. Educational qualifications include a Bachelor of Arts in International Business from FH Dortmund and a semester abroad at Griffith University.
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