Samira Ugur

Samira Ugur is a Digital Marketing Managerin with extensive experience in online marketing and conversion rate optimization. Currently at Riverty since April 2023, Samira manages a cross-functional website team, overseeing key initiatives, stakeholder requirements, and agile processes. Previously, as Online Marketing Managerin at IU Internationale Hochschule, responsibilities included managing the testing roadmap for websites and conducting A/B testing. Samira's earlier roles at Heinrich Heine GmbH involved onsite marketing, content management, and KPI reporting across multiple regions, while also holding positions in various capacities in online marketing and SEO. Samira holds a Minidegree in Conversion Rate Optimization from CXL and a Bachelor of Arts - BA in Business Administration from Baden-Wuerttemberg Cooperative State University.