Ailsa MacKenzie

Ailsa Mackenzie is an experienced digital manager and strategic brand planner currently at RNLI since September 2013, where responsibilities include developing cohesive supporter relationship marketing journeys and integrated channel strategies for youth-focused campaigns. Previous roles as account director at Bray Leino Limited and The White Agency involved managing high-profile client campaigns and project executions, such as the Commonwealth Bank's significant marketing efforts. Earlier experiences as account manager at 375 and recruitment consultant at Ad Lib contributed to a diverse skill set in client management and business development. Ailsa holds a BA (Hons) in Business Information Studies from the University of the West of England.