Russell Tarr

Head Of Marketing, Media And Creative Services at RNLI

Russell Tarr serves as the Head of Marketing, Media and Creative Services at RNLI, where responsibilities include developing the organization's marketing strategy, enhancing brand resonance, and driving income-generating initiatives. With a strong background in strategic brand marketing, Tarr has played a crucial role in aligning audience-specific strategies with RNLI's income and awareness goals. Prior to RNLI, Tarr had an extensive career at BAT, culminating as the Sales & Marketing Director for Caucasus and Central Asia, where strategic achievements included market share gains and successful brand relaunches. Educational credentials include a Marketing Certificate from Kingston University.

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