RNLI
Russell Tarr serves as the Head of Marketing, Media and Creative Services at RNLI, where responsibilities include developing the organization's marketing strategy, enhancing brand resonance, and driving income-generating initiatives. With a strong background in strategic brand marketing, Tarr has played a crucial role in aligning audience-specific strategies with RNLI's income and awareness goals. Prior to RNLI, Tarr had an extensive career at BAT, culminating as the Sales & Marketing Director for Caucasus and Central Asia, where strategic achievements included market share gains and successful brand relaunches. Educational credentials include a Marketing Certificate from Kingston University.
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