Tony White has extensive experience in various leadership roles, currently serving as an RNLI Fundraiser since May 2022. Prior to this, Tony was a retired professional at The Thirsty Dog Organisation from September 2020. From November 2017 to September 2020, Tony held the position of VP Channel Incentives Business Unit at E2open, focusing on Channel Performance Optimisation. Tony was the Managing Director for Birch Worldwide from November 2002 to November 2017, overseeing global B2B services for companies in distribution channels. Additionally, an Operations Director role was held at X-FORCES Ltd in 2013, assisting former armed services personnel in becoming successful business owners. Earlier career experience includes serving as Technical Director at Birch Technology Limited from 1992 to 2002, where Tony defined technical architecture for internet technology adoption, and in various management roles at Hewlett Packard Ltd from 1982 to 1992. Tony holds an M.B.A. from The Open University and has academic credentials from the University of Warwick and DYRMS.
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